Document Detail

Assessing Reliability and Validity of the GroPromo Audit Tool for Evaluation of Grocery Store Marketing and Promotional Environments.
MedLine Citation:
PMID:  23140564     Owner:  NLM     Status:  In-Data-Review    
OBJECTIVE: To evaluate reliability and validity of a new tool for assessing the placement and promotional environment in grocery stores.
METHODS: Trained observers used the GroPromo instrument in 40 stores to code the placement of 7 products in 9 locations within a store, along with other promotional characteristics. To test construct validity, customers' receipts were coded for percentage of food purchases in each of the categories.
RESULTS: Of the 22 categories tested, 21 demonstrated moderate to high interrater reliability (intraclass correlation ≥ 0.61). When more unhealthy items were placed in prominent locations, a higher percentage of money was spent on less-healthy items, and a lower percentage of food dollars were spent on fruits and vegetables. The prominence of locations was more important than the number of locations.
CONCLUSIONS AND IMPLICATIONS: The GroPromo tool can be used to assess promotional practices in stores. Data may help advocates campaign for more healthy food items in key promotional locations.
Jacqueline Kerr; James F Sallis; Erica Bromby; Karen Glanz
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Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  Journal of nutrition education and behavior     Volume:  44     ISSN:  1708-8259     ISO Abbreviation:  J Nutr Educ Behav     Publication Date:  2012 Nov 
Date Detail:
Created Date:  2012-11-12     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  101132622     Medline TA:  J Nutr Educ Behav     Country:  United States    
Other Details:
Languages:  eng     Pagination:  597-603     Citation Subset:  IM    
Copyright Information:
Copyright © 2012 Society for Nutrition Education and Behavior. Published by Elsevier Inc. All rights reserved.
Department of Family & Preventive Medicine, University of California, La Jolla, CA. Electronic address:
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