Document Detail

Aspiration and compromise effect.
MedLine Citation:
PMID:  18361134     Owner:  NLM     Status:  MEDLINE    
Consumers' choice is often influenced by numerous reference points, such as the consumers' aspiration for product quality. In this study, the effect of such aspiration in compromise was investigated. Two experiments with 722 participants (309 men and 413 women) indicated that, when the quality of a product was below participants' aspiration level, the compromise effect decreased.
Shih-Chieh Chuang; Danny T Kao; Pei-Hsun Wu; Chia-Ching Tsai
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Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  Psychological reports     Volume:  101     ISSN:  0033-2941     ISO Abbreviation:  Psychol Rep     Publication Date:  2007 Dec 
Date Detail:
Created Date:  2008-03-25     Completed Date:  2008-05-01     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  0376475     Medline TA:  Psychol Rep     Country:  United States    
Other Details:
Languages:  eng     Pagination:  1179-88     Citation Subset:  IM    
Department of Business Administration, National Chung Cheng University, Taiwan.
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MeSH Terms
Aspirations (Psychology)*
Choice Behavior*
Consumer Satisfaction*
Economic Competition*
Problem Solving

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