| Aspiration and compromise effect. | |
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MedLine Citation:
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PMID: 18361134 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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Consumers' choice is often influenced by numerous reference points, such as the consumers' aspiration for product quality. In this study, the effect of such aspiration in compromise was investigated. Two experiments with 722 participants (309 men and 413 women) indicated that, when the quality of a product was below participants' aspiration level, the compromise effect decreased. |
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Authors:
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Shih-Chieh Chuang; Danny T Kao; Pei-Hsun Wu; Chia-Ching Tsai |
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Publication Detail:
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Type: Journal Article |
Journal Detail:
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Title: Psychological reports Volume: 101 ISSN: 0033-2941 ISO Abbreviation: Psychol Rep Publication Date: 2007 Dec |
Date Detail:
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Created Date: 2008-03-25 Completed Date: 2008-05-01 Revised Date: - |
Medline Journal Info:
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Nlm Unique ID: 0376475 Medline TA: Psychol Rep Country: United States |
Other Details:
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Languages: eng Pagination: 1179-88 Citation Subset: IM |
Affiliation:
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Department of Business Administration, National Chung Cheng University, Taiwan. |
Export Citation:
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APA/MLA Format Download EndNote Download BibTex |
| MeSH Terms | |
Descriptor/Qualifier:
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Adolescent Adult Aspirations (Psychology)* Choice Behavior* Consumer Satisfaction* Economic Competition* Female Goals Humans Male Motivation Problem Solving |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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