Document Detail

An alternate HIV preventive strategy: sex scripts in media for women of color.
MedLine Citation:
PMID:  21534124     Owner:  NLM     Status:  MEDLINE    
New cases of HIV/AIDS among women of color in the United States highlight the continuing need for the public and private sectors to develop alternate preventive strategies. The author discusses the conceptual basis for using television sex scripts to incorporate women of color relational needs (trust, romance, sexual pressure) to promote HIV risk-reduction messages through a process of association with the television storyline. Sex scripts are a source of implicit knowledge about how to behave in situations that involve sexual intimacy. The article suggests that sexual scripts prevention messages build on the agency of women through the use of power theory-that is supporting woman's self-power by participating in sexual behavioral change. Implications for sexual equality in media programming are discussed.
Catherine Medina; Diana I Rios
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Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  Social work in public health     Volume:  26     ISSN:  1937-190X     ISO Abbreviation:  Soc Work Public Health     Publication Date:  2011  
Date Detail:
Created Date:  2011-05-02     Completed Date:  2011-09-01     Revised Date:  2012-05-16    
Medline Journal Info:
Nlm Unique ID:  101308228     Medline TA:  Soc Work Public Health     Country:  England    
Other Details:
Languages:  eng     Pagination:  260-77     Citation Subset:  H    
School of Social Work, Puerto Rican/Latino Studies, University of Connecticut, West Hartford, Connecticut 00917, USA.
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MeSH Terms
African Americans
HIV Infections / ethnology,  prevention & control*,  transmission
Health Promotion / methods*
Hispanic Americans
Power (Psychology)
Risk Reduction Behavior
Sexual Behavior / ethnology*,  psychology
United States / epidemiology
Women's Rights*
Erratum In:
Soc Work Public Health. 2011 Aug 31;26(5):555
Note: Rios, Diana I [added]

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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