Document Detail

Allured or alarmed: counteractive control responses to food temptations in the brain.
MedLine Citation:
PMID:  23578759     Owner:  NLM     Status:  MEDLINE    
Typically, it is believed that palatable, high caloric foods signal reward and trigger indulgent responses. However, Counteractive Control Theory suggests that, to the extent that people are concerned about their weight, a confrontation with palatable foods should also trigger 'alarm bell responses' which promote successful self-control. Our study is the first to investigate such counteractive control processes in the brain employing functional magnetic resonance imaging (fMRI) in a sample of successful self-regulators. Indeed, besides the traditional finding that foods elicit heightened attention as witnessed by greater activation of primary visual cortex, we found that viewing palatable foods elicited brain activation in areas associated with self-regulation. Crucially, brain activation in self-regulation areas was related to diet importance. Thus, our results are the first to show that food cues not only evoke hedonic brain responses; in successful self-regulators they also trigger alarm bell responses, which may reflect the neural processes underlying successful self-control.
Paul A M Smeets; Floor M Kroese; Catharine Evers; Denise T D de Ridder
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Publication Detail:
Type:  Journal Article     Date:  2013-04-08
Journal Detail:
Title:  Behavioural brain research     Volume:  248     ISSN:  1872-7549     ISO Abbreviation:  Behav. Brain Res.     Publication Date:  2013 Jul 
Date Detail:
Created Date:  2013-06-03     Completed Date:  2014-02-10     Revised Date:  2014-03-25    
Medline Journal Info:
Nlm Unique ID:  8004872     Medline TA:  Behav Brain Res     Country:  Netherlands    
Other Details:
Languages:  eng     Pagination:  41-5     Citation Subset:  IM    
Copyright Information:
Copyright © 2013 Elsevier B.V. All rights reserved.
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MeSH Terms
Attention / physiology*
Brain / physiology*
Magnetic Resonance Imaging / methods
Young Adult

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