Document Detail


Advertising Influences on Young Children's Food Choices and Parental Influence.
MedLine Citation:
PMID:  21983204     Owner:  NLM     Status:  Publisher    
Abstract/OtherAbstract:
OBJECTIVE: To evaluate whether advertising for food influences choices made by children, the strength of these influences, and whether they might be easily undone by parental influences. STUDY DESIGN: Children between 3 and 8 years of age (n=75) were randomized to watch a series of programs with embedded commercials. Some children watched a commercial for a relatively healthy food item, the other children watched a commercial for a less healthy item, both from the same fast-food company. Children were also randomized either to receive parental encouragement to choose the healthy item or to choose whichever item they preferred. RESULTS: Results indicated that children were more likely to choose the advertised item, despite parental input. Parental input only slightly moderated this influence. CONCLUSION: Although advertising impact on children's food choices is moderate in size, it appears resilient to parental efforts to intervene. Food advertisements directed at children may have a small but meaningful effect on their healthy food choices.
Authors:
Christopher J Ferguson; Monica E Muñoz; Maria R Medrano
Related Documents :
21859664 - The transition of chinese dietary guidelines and food guide pagoda.
22088584 - Investigations of botanicals on food intake, satiety, weight loss and oxidative stress:...
7490674 - The effect of the slope inclination of buccal polished surface of mandibular denture ba...
22188334 - Residual gastric contents volume does not differ following 4 or 6 h fasting after a l...
14719894 - Detection of campylobacter and shigella species in food samples using an array biosensor.
23053234 - Specificity, rank preference, and the colonization of a non-native host plant by the me...
Publication Detail:
Type:  JOURNAL ARTICLE     Date:  2011-10-7
Journal Detail:
Title:  The Journal of pediatrics     Volume:  -     ISSN:  1097-6833     ISO Abbreviation:  -     Publication Date:  2011 Oct 
Date Detail:
Created Date:  2011-10-10     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  0375410     Medline TA:  J Pediatr     Country:  -    
Other Details:
Languages:  ENG     Pagination:  -     Citation Subset:  -    
Copyright Information:
Copyright © 2011 Mosby, Inc. All rights reserved.
Affiliation:
Texas A&M International University, Laredo, TX.
Export Citation:
APA/MLA Format     Download EndNote     Download BibTex
MeSH Terms
Descriptor/Qualifier:

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine


Previous Document:  Phosphorylation of Ind by MAP kinase enhances Ind-dependent transcriptional repression.
Next Document:  CSF from amyotrophic lateral sclerosis patients produces glutamate independent death of rat motor br...