| Adding Small Differences Can Increase Similarity and Choice. | |
| | |
MedLine Citation:
|
PMID: 23257768 Owner: NLM Status: Publisher |
Abstract/OtherAbstract:
|
Similarity plays a critical role in many judgments and choices. Traditional models of similarity posit that increasing the number of differences between objects cannot increase judged similarity between them. In contrast to these previous models, the present research shows that introducing a small difference in an attribute that previously was identical across objects can increase perceived similarity between those objects. We propose an explanation based on the idea that small differences draw more attention than identical attributes do and that people's perceptions of similarity involve averaging attributes that are salient. We provide evidence that introducing small differences between objects increases perceived similarity. We also show that an increase in similarity decreases the difficulty of choice and the likelihood that a choice will be deferred. |
| | |
Authors:
|
Jongmin Kim; Nathan Novemsky; Ravi Dhar |
Related Documents
:
|
4071988 - The oscilloscopic view: retinal illuminance and contrast of point and line targets. 8200798 - Propagation of variance uncertainty calculation for an autopsy tissue analysis. 18647258 - Estimating a preference-based single index from the overactive bladder questionnaire. 8159878 - Reliability of reference models for vital capacity in young mexican females. 19078948 - A dynamic model of hand-and-foot syndrome in patients receiving capecitabine. 22190558 - University of queensland vital signs dataset: development of an accessible repository o... |
Publication Detail:
|
Type: JOURNAL ARTICLE Date: 2012-12-20 |
Journal Detail:
|
Title: Psychological science Volume: - ISSN: 1467-9280 ISO Abbreviation: Psychol Sci Publication Date: 2012 Dec |
Date Detail:
|
Created Date: 2012-12-21 Completed Date: - Revised Date: - |
Medline Journal Info:
|
Nlm Unique ID: 9007542 Medline TA: Psychol Sci Country: - |
Other Details:
|
Languages: ENG Pagination: - Citation Subset: - |
Affiliation:
|
1School of Business, Singapore Management University. |
Export Citation:
|
APA/MLA Format Download EndNote Download BibTex |
| MeSH Terms | |
Descriptor/Qualifier:
|
|
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
Previous Document: Experiencing Discrimination Increases Risk Taking.
Next Document: Synthesis and electronic properties of chemically functionalized graphene on metal surfaces.