Document Detail

Actual use of a front-of-pack nutrition logo in the supermarket: consumers' motives in food choice.
MedLine Citation:
PMID:  20359378     Owner:  NLM     Status:  In-Process    
OBJECTIVE: A front-of-pack nutrition logo on products with relatively favourable product compositions might help consumers to make more healthful choices. Studies investigating actual nutrition label use in point-of-purchase settings are scarce. The present study investigates the use of the 'Choices' nutrition logo in Dutch supermarkets.
DESIGN: Adults were asked to complete a validated questionnaire about motivation for food choice and their purchased products were scored for the Choices logo after they had done their shopping.
SETTING: Nine supermarkets in The Netherlands.
SUBJECTS: A total of 404 respondents participated.
RESULTS: Of the respondents, 62 % reported familiarity with the logo. The motivations for food choice that were positively associated with actually purchasing products with the logo were attention to 'weight control' and 'product information'. The food choice motive 'hedonism' was negatively associated with purchasing products with the logo.
CONCLUSIONS: This is the first study to investigate actual use of the Choices logo. In order to stimulate consumers to purchase more products with a favourable product composition, extra attention should be paid to hedonistic aspects such as the tastefulness and the image of healthy products.
Ellis L Vyth; Ingrid H M Steenhuis; Jessica A Vlot; Anouk Wulp; Meefa G Hogenes; Danielle H Looije; Johannes Brug; Jacob C Seidell
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Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't     Date:  2010-04-01
Journal Detail:
Title:  Public health nutrition     Volume:  13     ISSN:  1475-2727     ISO Abbreviation:  Public Health Nutr     Publication Date:  2010 Nov 
Date Detail:
Created Date:  2010-10-22     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  9808463     Medline TA:  Public Health Nutr     Country:  England    
Other Details:
Languages:  eng     Pagination:  1882-9     Citation Subset:  IM    
Department of Health Sciences and EMGO Institute for Health and Care Research, VU University Amsterdam, De Boelelaan 1085, 1081 HV Amsterdam, The Netherlands.
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