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Lambrecht, Keith - - 2009
Sportscape refers to service extensions and the physical surroundings of a sports event. This is a case study that focuses on sportscape factors and how they influence the overall satisfaction of spectators attending a PGA TOUR event. Golf is different from other sports in that it has a flexible venue ...
Cooper, Coyte - - 2009
During the past 25 years, NCAA wrestling has experienced a significant decline in the number of programs offered at the intercollegiate level. Amid the current economic landscape facing intercollegiate athletics, it appears that the only sure way to enhance the longevity of college wrestling is through increased fan support and ...
Funk, Daniel - - 2009
The ability to draw attendees to performances is vital to the success of a sport organization. As a result, sport managers and academics attempt to investigate motivations that drive decisions to attend events. In order to make predictions, academic demands have lead to the proliferation of instruments and constructs to ...
Robinson, Matthew - - 2009
Dickson, Geoff - - 2009
Dickson, Geoff - - 2009
Yoshida, Masayuki - - 2009
Yoshida, Masayuki - - 2009
Woratschek, Herbert - - 2009
Burton, Nicholas - - 2009
Sparks, Michael - - 2009
Sparks, Michael - - 2009
Sparks, Michael - - 2009
Kraft, Patrick - - 2009
Drenten, Jenna - - 2009
This study examines the underlying motives within the ritual of football tailgating and the influence of these motives on ritual commitment. Employing an ethnographic approach, methods include participant observation, informal conversations, and formal interviews. Findings indicate that four basic motivations and the dual nature of these motives perpetuate the tailgating ...
Aiken, K. - - 2009
Through the somewhat novel use of conjoint analysis, this work gains insight into fans' initial preference formations, the weights given to team attributes, and the complexity of the decision task. Two separate studies investigate various team preference factors, including: winning percentage, presence of high-profile "all-star" players, geographic association, social affiliation, ...
Danylchuk, Karen - - 2009
This study's primary purpose was to examine the opinions of consumers toward the appropriateness of food and non-alcoholic beverage sponsorships of sporting events in relation to other products. Research of this nature is particularly timely in light of the current obesity issue because many food and beverage products contribute to ...
Dees, Windy - - 2009
Woo, Boyun - - 2009
As the spectator sport market has become large and competition for consumers has increased, the need for understanding spectators' motives and points of attachment has become important for developing effective marketing strategies. The purpose of the study was to examine four different models that explain the relationships among motives and ...
Koernig, Stephen - - 2009
This research reports on two studies that examine the roles of product-endorser "fit" with celebrity and non-celebrity endorsers by comparing the effects of a famous athlete and an unknown model on a variety of consumer responses. Additionally, schema theory is tested as the mechanism driving these effects. The results of ...
Drayer, Joris - - 2009
Previous research has examined the factors that predict the face value of tickets in the primary market. Oftentimes, however, fans place a different value on tickets based on a variety of factors (team success, opponent, day of the week, etc.). The secondary market illustrates fans' willingness to pay prices that ...
Robinson, Matthew - - 2009
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