|
Premier League takes backseat.
|
|
|
|
|
| Article Type: | Brief article |
| Subject: | Professional soccer (Forecasts and trends) |
| Authors: |
Burton, Nicholas Webster, Ian |
| Pub Date: | 06/01/2009 |
| Publication: | Name: Sport Marketing Quarterly Publisher: Fitness Information Technology Inc. Audience: Academic Format: Magazine/Journal Subject: Sports and fitness Copyright: COPYRIGHT 2009 Fitness Information Technology Inc. ISSN: 1061-6934 |
| Issue: | Date: June, 2009 Source Volume: 18 Source Issue: 2 |
| Topic: | Event Code: 010 Forecasts, trends, outlooks Computer Subject: Market trend/market analysis |
| Product: | Product Code: 7941040 Professional Soccer NAICS Code: 711211 Sports Teams and Clubs SIC Code: 7941 Sports clubs, managers, & promoters |
| Organization: | Organization: Premier League |
| Geographic: | Geographic Scope: United Kingdom Geographic Code: 4EUUK United Kingdom |
|
|
|
| Accession Number: | 201712745 |
| Full Text: |
It's a rare occasion when Premier League football takes a
backseat in British sport, but recent developments in the United Kingdom
have pushed a broader range of sport into the headlines, and not always
for the right reasons. Formula One controversy, cricket concerns, and
planning for the 2012 London Olympics have all cut into the attention
enjoyed by Britain's flagship sport, despite English
football's continued success both domestically and in European
competition. With all "big four" English teams having reached
the UEFA Champions League quarterfinals, 2008-09 should once again prove
a marketing boom for football, though a number of other stories merit
close investigation. Nicholas Burton & Ian Webster Centre for the International Business of Sport Coventry University Business School Email: nicholas.burton@coventry.ac.uk |
| Gale Copyright: | Copyright 2009 Gale, Cengage Learning. All rights reserved. |
Previous Article: Battle on the Gold Coast--game on!
Next Article: British Lions sponsorship kicks off 2009 tour.
Next Article: British Lions sponsorship kicks off 2009 tour.