Premier League takes backseat.
Article Type: Brief article
Subject: Professional soccer (Forecasts and trends)
Authors: Burton, Nicholas
Webster, Ian
Pub Date: 06/01/2009
Publication: Name: Sport Marketing Quarterly Publisher: Fitness Information Technology Inc. Audience: Academic Format: Magazine/Journal Subject: Sports and fitness Copyright: COPYRIGHT 2009 Fitness Information Technology Inc. ISSN: 1061-6934
Issue: Date: June, 2009 Source Volume: 18 Source Issue: 2
Topic: Event Code: 010 Forecasts, trends, outlooks Computer Subject: Market trend/market analysis
Product: Product Code: 7941040 Professional Soccer NAICS Code: 711211 Sports Teams and Clubs SIC Code: 7941 Sports clubs, managers, & promoters
Organization: Organization: Premier League
Geographic: Geographic Scope: United Kingdom Geographic Code: 4EUUK United Kingdom
Accession Number: 201712745
Full Text: It's a rare occasion when Premier League football takes a backseat in British sport, but recent developments in the United Kingdom have pushed a broader range of sport into the headlines, and not always for the right reasons. Formula One controversy, cricket concerns, and planning for the 2012 London Olympics have all cut into the attention enjoyed by Britain's flagship sport, despite English football's continued success both domestically and in European competition. With all "big four" English teams having reached the UEFA Champions League quarterfinals, 2008-09 should once again prove a marketing boom for football, though a number of other stories merit close investigation.

Nicholas Burton & Ian Webster

Centre for the International Business of Sport

Coventry University Business School

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