New look.
Article Type: Brief article
Subject: Web sites (Service enhancement)
Medical societies (Service enhancement)
Pub Date: 06/22/2009
Publication: Name: Annals of the American Psychotherapy Association Publisher: American Psychotherapy Association Audience: Academic; Professional Format: Magazine/Journal Subject: Psychology and mental health Copyright: COPYRIGHT 2009 American Psychotherapy Association ISSN: 1535-4075
Issue: Date: Summer, 2009 Source Volume: 12 Source Issue: 2
Topic: Event Code: 360 Services information Computer Subject: Company Web site/Web page
Product: Product Code: 8622000 Medical Associations NAICS Code: 81392 Professional Organizations SIC Code: 8621 Professional organizations
Geographic: Geographic Scope: United States Geographic Code: 1USA United States
Accession Number: 218313973
Full Text: [ILLUSTRATION OMITTED]

In order for any organization to maintain relevance in a rapidly changing professional environment, it is necessary to uphold a modern and cutting-edge image. The American Psychotherapy Association has freshened its look with the redesign of www.americanpsychotherapy. com, allowing members to easily surf the site while enjoying a more visually appealing scheme.

We are also proud to introduce our new contemporary logo. This logo was designed to reflect unity, enlightenment, and warmth. When reflected upon, the logo portrays four different stylized individuals joining together as one. The circle represents the head; there is a figure with arms extended straight into the air, one with arms extended directly out to the side, and two diagonal figures facing each other with arms spread open. This stylistic vision works to represent the unity that one finds with involvement in this exceptional association. The raised arms form the shape of a torch, exhibiting hope and wisdom. The orange globe in the background delineates an able-bodied, growing association.

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The American Psychotherapy Association is honored to include a collective body of noteworthy members who excel in a variety of professional arenas. The association works to represent a reputable image, and this contemporary logo forms a new, fresh face for the association and helps advance its respected reputation.
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