Media habits of young people may make them drink more; what should be done?.
Article Type: Brief article
Subject: Teenagers (Alcohol use)
Youth (Alcohol use)
Drinking of alcoholic beverages (Health aspects)
Pub Date: 09/22/2011
Publication: Name: Annals of the American Psychotherapy Association Publisher: American Psychotherapy Association Audience: Academic; Professional Format: Magazine/Journal Subject: Psychology and mental health Copyright: COPYRIGHT 2011 American Psychotherapy Association ISSN: 1535-4075
Issue: Date: Fall-Winter, 2011 Source Volume: 14 Source Issue: 3
Product: Product Code: E121930 Youth
Geographic: Geographic Scope: United States Geographic Code: 1USA United States
Accession Number: 277270186

Media companies are increasingly targeting adolescents with TV shows that feature violence, alcohol and drugs. An interdisciplinary research project with researchers from the University of Gothenburg, Sweden, and colleagues from the UK is looking closer at how society and others should react to the link between young people's media habits and their alcohol consumption.

The project, called Alcopop TV Culture, is funded by the European Commission's Daphne III program. It sets out to study the relationship between adolescent (age 10-25) media habits and alcohol consumption. A central issue is how the responsibility for increased adolescent drinking should be shared among different parties, such as state authorities, the alcohol industry, families and the adolescents themselves.

The goal of the project is to develop a draft policy on how to allocate shared responsibility for use across Europe. This is not an easy task. The explosive growth of the global media landscape (internet, social media, etc.) implies that potential tools such as age limits and airtime regulations are becoming increasingly difficult to implement.

'It is pretty clear that adolescents often feel belittled, for example, by societal campaigns and organizations that come to talk to them about alcohol. This is one reason why we have a Facebook and a Twitter page full of new research reports, news and debates. We hope that the adolescents will use the page to gain information and to share their opinions,' says Munthe.

University of Gothenburg (2011, Oct 10). Media habits of young people may make them drink more; what should be done? ScienceDaily. Retrieved from
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