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Impact of an advertising campaign on condom use in
urban Pakistan.
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| Article Type: | Brief article |
| Subject: |
Advertising campaigns
(Influence) Condoms (Usage) |
| Pub Date: | 05/01/2011 |
| Publication: | Name: Reproductive Health Matters Publisher: Elsevier Science Publishers Audience: General Format: Magazine/Journal Subject: Family and marriage; Health; Women's issues/gender studies Copyright: COPYRIGHT 2011 Reproductive Health Matters ISSN: 0968-8080 |
| Issue: | Date: May, 2011 Source Volume: 19 Source Issue: 37 |
| Product: | Product Code: 3069770 Prophylactics & Diaphragms NAICS Code: 326299 All Other Rubber Product Manufacturing SIC Code: 3069 Fabricated rubber products, not elsewhere classified |
| Geographic: | Geographic Scope: Pakistan Geographic Code: 9PAKI Pakistan |
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| Accession Number: | 259077146 |
| Full Text: |
An evaluation of the effect on contraceptive use in Pakistan of the
second phase of an intensive condom advertising campaign was carried out
between April and June 2009. Advertisements for Touch condoms appeared
on private television channels and radio stations. A nationally
representative survey of married men in 17 cities collected information
on behaviour related to condom use and recall of the advertisements. 806
men were interviewed at baseline in March 2009 and 617 (77%) were
successfully re-interviewed for follow-up in August 2009. Respondents
with confirmed awareness of the Touch campaign (about 15%) experienced
significant improvements in indicators related to condom use, even after
controlling for confounding factors. Those indicators included perceived
availability of condoms (p (1.) Agha S, Meekers D. Impact of an advertising campaign on condom use in urban Pakistan. Studies in Family Planning 2011;41 (4):277-90. |
| Gale Copyright: | Copyright 2011 Gale, Cengage Learning. All rights reserved. |