Change4Life launches TV ads.
Article Type: Brief article
Subject: Health promotion (Methods)
Pub Date: 02/01/2009
Publication: Name: Community Practitioner Publisher: Ten Alps Publishing Audience: Academic Format: Magazine/Journal Subject: Health; Health care industry Copyright: COPYRIGHT 2009 Ten Alps Publishing ISSN: 1462-2815
Issue: Date: Feb, 2009 Source Volume: 82 Source Issue: 2
Topic: Event Code: 242 Advertising; 360 Services information Advertising Code: 52 Advertising Activity
Organization: Government Agency: United Kingdom. Department of Health; United Kingdom. Department of Health
Geographic: Geographic Scope: United Kingdom Geographic Code: 4EUUK United Kingdom
Accession Number: 192802909

The Department of Health launched its Change4Life campaign in England last month, which includes TV adverts promoting the message that too much fatty food and an inactive lifestyle lead to poor health.

Unite/CPHVA professional officer Ros Godson stated: 'The advert is very clear and non-judgmental, and the words are appropriate for the target group. It is important that supermarkets encourage healthy eating, but is essential that they do not promote unhealthy foods in offers, such as "two for the price of one" on sweets or biscuits.'

Food and drink corporations such as PepsiCo UK and Unilever (including the brands Flora and Slim-Fast) will use the Change4Life logo in sponsorship of the London Marathon. Tesco is also expected to use it on point-of-sale exercise equipment, and ASDA is due to undertake an event under the Bike4Life sub-brand.
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