Advocates sue self-service kiosk DVD rental company over inaccessibility.
Article Type: Brief article
Subject: Vending machines (Technology application)
Vending machines (Cases)
Visually disabled persons
Pub Date: 02/01/2012
Publication: Name: Journal of Visual Impairment & Blindness Publisher: American Foundation for the Blind Audience: Academic Format: Magazine/Journal Subject: Health Copyright: COPYRIGHT 2012 American Foundation for the Blind ISSN: 0145-482X
Issue: Date: Feb, 2012 Source Volume: 106 Source Issue: 2
Topic: Event Code: 980 Legal issues & crime Advertising Code: 94 Legal/Government Regulation Computer Subject: Company legal issue; Technology application
Product: Product Code: 3581000 Vending Machines NAICS Code: 333311 Automatic Vending Machine Manufacturing SIC Code: 3581 Automatic vending machines
Organization: Company Name: Redbox Corp.
Geographic: Geographic Scope: United States Geographic Code: 1USA United States
Accession Number: 282068143
Full Text: Redbox--a popular national DVD rental company that uses self-service kiosks with automated, touch-screen interfaces--recently came under fire when a class-action lawsuit was filed in the United States District Court for the Northern District of California against the company on behalf of all visually impaired people in California. The lawsuit is brought by the San Francisco-based LightHouse for the Blind and Visually Impaired, as well as five blind individuals. One plaintiff, Lisamaria Martinez, a legally blind resident of Union City, California, explained her reasons for the suit: "I love watching movies with my husband and son and would like to independently rent movies for my family at Redboxes." The plaintiffs are represented by Disability Rights Advocates (DRA), a nonprofit disability rights legal center.

"Redbox is shutting out thousands of Californians from its services because it refuses to make its technology accessible to blind consumers," said Michael Nunez, one of the plaintiffs' attorneys. "Technology is a double-edged sword. It has the power to enable millions, but it can disable many Americans far more than it enables them if accessibility is not built into technology at the beginning," said Jay Koslofsky, another plaintiffs' attorney. Those bringing the suit hope that a successful verdict will encourage other kiosk-making companies to include existing accessible software with their products. For more information, contact: LightHouse for the Blind and Visually Impaired, 214 Van Ness Avenue, San Francisco, CA 94102; phone: 415-431-1481; e-mail: ; web site: .
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