Adding smiles to children's lives.
Article Type: Report
Subject: Children's hospitals (Alliances and partnerships)
Foundations (Endowments) (Alliances and partnerships)
Philanthropy (Methods)
Face (Injuries)
Face (Care and treatment)
Children (Surgery)
Children (Usage)
Children (Health aspects)
Children (Injuries)
Children (Care and treatment)
Pub Date: 08/01/2011
Publication: Name: South African Journal of Surgery Publisher: South African Medical Association Audience: Academic Format: Magazine/Journal Subject: Health Copyright: COPYRIGHT 2011 South African Medical Association ISSN: 0038-2361
Issue: Date: August, 2011 Source Volume: 49 Source Issue: 3
Topic: Event Code: 389 Alliances, partnerships
Geographic: Geographic Scope: South Africa Geographic Code: 6SOUT South Africa
Accession Number: 268310795
Full Text: Twenty children underwent reconstructive surgery during the 'Adding Smiles to Life with Adcock Ingram' Smile Week held from 25 to 29 July at Red Cross Hospital War Memorial Children's Hospital, Cape Town. Thanks to the Smile Foundation and Adcock Ingram Healthcare, these children's parents, families and communities can 'celebrate the fact that they have a beautiful smile and can go off to school when they're older without fear of being teased or isolated', said Moira Gerszt, Chief Operating Officer of the Smile Foundation.

The Smile Foundation's partnership with Adcock Ingram began last year. 'Adcock Ingram is humbled by being part of this philanthropic initiative,' said Dr Jonathan Louw, CEO for Adcock Ingram Healthcare.

'The funding that Adcock Ingram contributes towards these life-changing operations not only lessens the deformity of these children, but ensures that the every child is able to swallow both solids and liquids with ease. Our partnership with Smile Foundation reiterates our commitment to adding value to life, and changing one child at a time,' said Louw.

The Smile Foundation has partnered with academic hospitals in South Africa to help underprivileged children with facial conditions, alleviating backlogs in the hospitals, encouraging skills transfer, offering psychological help before and after surgery, and supporting hospital infrastructure.

The Smile Foundation's partnership with Red Cross Children's Hospital is now in its second year. As part of the partnership the Smile Foundation funds the additional resources necessary and pays for the surgery. The hospital provides the infrastructure, staff, care, treatment and expertise.

The success of the Smile Week model has been widespread. To date almost 700 children around the country have benefited from surgery through the partnership with state academic hospitals. In the Western Cape, 80 children have been helped during the various Smile Weeks held in the province.

For more information, contact Sanri van Wyk, Taryn Fritz Public Relations.
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